I’ve seen a lot of billboards with Mobile Barcodes nowadays.  I guess it is one of the latest developments now in Marketing as more people realize how the internet can impact the sales and exposure of a product. I’ve also seen a lot of apps for most phone that offer barcode scanners for free.

I guess at this time when it’s just being realized, there are a lot of advantages to having bar codes in billboards, product wrappers, etc., and even on websites. Since most people are still curious about what it is and what it does, penetrating the market with introducing bar codes is a sure hit. But once everyone has followed suit, I pretty sure another technique will be introduced to get us more “intrigued” once again.